About La pla

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Travel lover. We want to make our way of life and our way of thinking our reason for living. Combining the useful with the pleasant makes us all dream, we did it! Imagine our desires, drawn in the sand, on the beaches of Saint-Tropez, the vision of creating a brand for all these women crossed on the beaches.

Then during an Indonesian trip, the dream takes shape. The population, the know-how, the originality of the local work give wings to the project.

Victoria, La Plage à la Francaise was born!
Beach brand, created and hand sewn with love from St Tropez in Bali, in a small local factory. Since 2020, our dresses have roamed the beaches where we share our vision, our look and our good mood.

You will find this year, again and again, our dresses on your favorite beaches of Pampelonne, and now, on this pretty site, to make the most of your favorite items.